Ethical Brand Directory
Want to support more ethical and purpose-driven businesses? It can be hard to know which brands are truly out there doing good for the world—so we did the research and took out the guesswork.
Here’s a directory of brands that we love because they prioritize diversity, inclusivity, and sustainability: the three brand values that make up Ethically Social.
As these brands evolve and as new ethical businesses are created—this directory will be updated! Have a brand that you think should be featured here? Send us a note.
Food & Beverage | Fashion | Beauty | Lifestyle | Nonprofits
Food & Beverage
Thrive Market
Think Whole Foods...but at a Costco price. Signing up for a monthly subscription to Thrive Market helps you browse and support healthy, sustainable, cruel-free food and other products. We love that you can filter your search with options like women-owned or vegan brands! The best part? Every membership gives a free one to someone in need.
👊🏾Socially Conscious, 🌿Sustainable
Ben & Jerry’s
You know them, you love them. But did you know the classic ice cream brand has been incredibly outspoken about what they believe in? Not only does Ben & Jerry’s support racial justice, LGTBQIA+ rights, voting rights, climate justice, and more—but they’ve even dedicated flavors to help these causes. The next time you’re craving a scoop, check out their Justice ReMix’d flavor and action campaign dedicated to criminal justice reform.
👊🏾Socially Conscious, 🌿Sustainable
Brew Dr. Kombucha
As a certified B-Corporation, Brew Dr. Kombucha seeks to “foster an open and honest relationship with our customers”. From ethically sourcing to offsetting their emissions and standing with the BIPOC communities, Brew Dr. Kombucha is an ethical brand through and through (their booch is amazing, as well).
🌿Sustainable, ♀Women Owned
Fashion
Baggu
Reusable shopping bags that are designed for longevity. Since Baggu first started their brand back in ‘07, sustainability and the minimization/elimination of waste has been at the heart of everything they create. They now even have a Sustainability Team that meets regularly to discuss new opportunities for improvement in their company.
👊🏾Socially Conscious, 🌿Sustainable, ♀Women Owned
Outdoor Voices
This outdoor lifestyle brand is on a mission to help people do things that make them happy! Their core values include People, Planet, and Products—three themes that you can see in their sustainably made clothing that are made for any and everyone.
👊🏾Socially Conscious, 🌿Sustainable, ♀Women Owned, 👏🏾 Inclusive
Cotopaxi
Outdoor enthusiasts, this certified B-Corp is for you. Cotopaxi offers collections of high-quality outdoor clothing and gear that gives back. Their hashtag #GearForGood highlights their climate neutral certification, impact report through the Cotopaxi Foundation, and used-gear trade ins.
👊🏾Socially Conscious, 🌿Sustainable
Beauty
Base Coat
We first visited Base Coat Nail Salon at their location right here in Denver, and instantly fell in love with their branding, nontoxic products, and the values they share with customers. Inspired by her own experiences, Base Coat Founder Tran Wills created a salon that supported the health and well-being of everyone—and we’re HERE for it.
👊🏾Socially Conscious, 🌿Sustainable, ♀Women Owned, Asian Owned
OUI The People
Karen Young, the Founder of OUI The People says that “no brand is just a brand. Clearly. Brands inform culture and language, as beauty has done for decades.” Built on the promise of helping people feel great in the skin that they’re in, OUI The People is going against the grain with their inclusive products for all bodies.
👊🏾Socially Conscious, 🌿Sustainable, ♀Women Owned, Black Owned
Cocokind
Cocokind is disrupting the status quo within the beauty industry by embracing transparency in the products they create to the impact they have as a company (you can even find sustainability facts listed directly on their packaging!). Cocokind even has an Impact Foundation which “provides financial grants of $2,500 to $10,000 to female-identifying entrepreneurs in the health, wellness, and sustainability industries, who are focused on creating social impact through business.” We love to see it.
Asian Owned, ♀ Woman Owned, 🐰Cruelty Free, 🌿Sustainable, 👊🏾Socially Conscious
‘JENTL
During the summer of 2020, ethically social owner Brittany was researching more Black-owned brands that she could support, and found ‘JENTL, a bodycare line that specializes in whipped body butters. Her skin loved the product and their reusable packaging was inspiring, but the experience with Founder Kiana was even more special, thanks to Kiana’s incredibly sweet nature and values as a small business owner. Their next restock is on September 1st, and you don’t want to miss it.
Black Owned, ♀ Woman Owned, 🌿Sustainable, 👊🏾Socially Conscious
Lifestyle
Alltrue
Formerly known as Causebox, Alltrue is a seasonal subscription box that helps introduce you to other ethical brands! Each season, ethically social Owner receives a box full of incredible brands to try in the beauty, wellness, and lifestyle spaces. Not to mention Alltrue recently went through a rebrand, and position themselves as a community that cares, learns and takes action.
👊🏾Socially Conscious, 🌿Sustainable
Boy Smells
You. Need. These. Candles. Co-Founders and real-life partners Matthew Herman and David Kien started Boy Smells to create products that were not catered to one gender. Boy Smells creates hand-poured candles in a reusable vessel, and now even have gender neutral and size inclusive intimates called Unmentionables.“It’s a permission to harness your power from wherever you want it.” — Boy Smells
🏳️🌈LGBTQIA+ owned, 👊🏾Socially Conscious, 🌿Sustainable
Public Goods
Public Goods is your one-stop shop for sustainable home, body and pet essentials. One major way we can all take care of our environment is by being selective about the brands we trust and products we use in our everyday lives. That’s where Public Goods comes in: members get access to healthy, good-for-the-planet, and minimally packaged items at direct-to-consumer prices.
🌿Sustainable
Nonprofits
Color of Change
The nation’s largest online racial justice organization is made up of more than 1.5 million members to create campaigns to confront systemic racism head-on, and champion solutions that lift up the Black community and fight injustice.
👊🏾Socially Conscious
Native American Traditional Food Systems
This organization’s mission is to promote Indigenous foodways education and facilitate Indigenous food access. Through their Indigenous Food Lab, the NATFS is providing education and training to help create a new food system for the Indigenous community that reintegrates native food into tribal communities across North America.
👊🏾Socially Conscious, 🌿Sustainable
Conservation International
Conservation International has been working to protect nature for more than 30 years. Through their innovations in science, policy, and finance, Conservation International has helped protect more than 2.3 million square miles of land and sea across more than 70 countries—a huge win for the planet!
🌿Sustainable, 👊🏾Socially Conscious